DOMINICK'S WILL TEST IN-STORE RECIPE CARDS

NORTHLAKE, Ill. -- Next month Dominick's Finer Foods here will begin testing an in-store recipe card program that encourages the purchase of specific grocery products and evaluates consumer response by using scanning data.The recipe distribution system was created by Purchase Point Marketing, Grand Rapids, Mich. It is vendor-supported and features recipes printed on the back of glossy 3-inch by 5-inch

NORTHLAKE, Ill. -- Next month Dominick's Finer Foods here will begin testing an in-store recipe card program that encourages the purchase of specific grocery products and evaluates consumer response by using scanning data.

The recipe distribution system was created by Purchase Point Marketing, Grand Rapids, Mich. It is vendor-supported and features recipes printed on the back of glossy 3-inch by 5-inch cards displayed on a kiosk.

The front of each card features a four-color ph

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