DOMMED VOYAGE

Could it be that the supermarket industry's rush of recent years to inaugurate enhanced fresh-meals programs, in a bid to stem the flow of dollars to non-supermarket competitors, has been little more than "HMR hype?"That's probably an exaggeration, but it's an opinion well worth considering. David Rogers broached it last week. He's a consultant based in Deerfield, Ill., who was a speaker at the International

Could it be that the supermarket industry's rush of recent years to inaugurate enhanced fresh-meals programs, in a bid to stem the flow of dollars to non-supermarket competitors, has been little more than "HMR hype?"

That's probably an exaggeration, but it's an opinion well worth considering. David Rogers broached it last week. He's a consultant based in Deerfield, Ill., who was a speaker at the International Dairy-Deli-Bakery Association convention in New Orleans.

His thought

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