DOROTHY LANE SERVE-ONE DESSERT SALES GET SWEETER IN DELI

DAYTON, Ohio -- Dorothy Lane Market here has sent single-serving dessert sales soaring by taking them out of the bakery department and relaunching them in the deli.Wedges of pie, slices of layer cake, hunks of cheesecake and individual apple crisps and dumplings displayed alongside prewrapped sandwiches and chilled entrees are ringing up at least seven times the sales they did in the bakery, company

DAYTON, Ohio -- Dorothy Lane Market here has sent single-serving dessert sales soaring by taking them out of the bakery department and relaunching them in the deli.

Wedges of pie, slices of layer cake, hunks of cheesecake and individual apple crisps and dumplings displayed alongside prewrapped sandwiches and chilled entrees are ringing up at least seven times the sales they did in the bakery, company officials said.

"That's because they're more of an impulse buy, displayed the

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