DOROTHY LANE USES VITAMINS TO PUMP UP SPA

DAYTON, Ohio -- Dorothy Lane Market here has started a spring "vitamin club" to boost sales and traffic at its DLM Spa Store, which adjoins a standard Dorothy Lane store in Washington Square.Dorothy Lane has targeted its 6,000 club-card members for the promotion, which runs until May 31, said Scott Lindsay, Spa Store manager. Club-card customers making at least $50 in vitamin purchases at the Spa

DAYTON, Ohio -- Dorothy Lane Market here has started a spring "vitamin club" to boost sales and traffic at its DLM Spa Store, which adjoins a standard Dorothy Lane store in Washington Square.

Dorothy Lane has targeted its 6,000 club-card members for the promotion, which runs until May 31, said Scott Lindsay, Spa Store manager. Club-card customers making at least $50 in vitamin purchases at the Spa Store receive a $5 coupon in the mail that can be used toward any future store purchase.

Register to view the full article