DOUBLE FEATURES

Hang around any supermarket these days and watch kids pick up Kellogg's Corn Pops in their special collector's boxes that feature Batman, Robin, Two-Face and the Riddler. Step back and view the entire shelf as an in-store, in-line promotion. Check out the cashiers, and you might spot them wearing "Batman Forever" buttons.This is all part of what happens when marketers of movies and package goods team

Hang around any supermarket these days and watch kids pick up Kellogg's Corn Pops in their special collector's boxes that feature Batman, Robin, Two-Face and the Riddler. Step back and view the entire shelf as an in-store, in-line promotion. Check out the cashiers, and you might spot them wearing "Batman Forever" buttons.

This is all part of what happens when marketers of movies and package goods team up at the retail level. More products are sold, more videos are viewed, more excitem

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