'DOUBLE STANDARD' NEEDED FOR ETHNIC MARKETING

LOS ANGELES -- Supermarket retailers who add ethnic product lines to attract a a particular group of shoppers need to judge product movement differently than they do on mainstream items, a marketing consultant told a seminar audience here last week."Too often retailers assess movement of ethnic merchandise by the same measure as they assess mainstream products, and then they're disappointed," Teresa

LOS ANGELES -- Supermarket retailers who add ethnic product lines to attract a a particular group of shoppers need to judge product movement differently than they do on mainstream items, a marketing consultant told a seminar audience here last week.

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