DOWBRANDS SHUTS UNIT, SETS NEW MODEL

CHICAGO -- DowBrands' trade marketing department, which had been shrinking fast since the beginning of the year, finally winked out of sight last month.But most former members of the group continue to apply the learning they accumulated over its four-year existence in other roles within the company, said Mike Cooper, corporate account executive.The company has adopted new structures, including what

CHICAGO -- DowBrands' trade marketing department, which had been shrinking fast since the beginning of the year, finally winked out of sight last month.

But most former members of the group continue to apply the learning they accumulated over its four-year existence in other roles within the company, said Mike Cooper, corporate account executive.

The company has adopted new structures, including what it now calls its account marketing group, to pursue more comprehensive strate

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