DOWN ON THE FARM

In an era when messages like 5 a Day are finally hitting home with many consumers, traditional farmers' markets are thriving.During the summer months, especially, these alternative formats are bristling with local produce that is often touted as fresher, less pesticide laden, or otherwise grown with tender care by community farmers.Savvy retailers always keep a wary eye on any alternative format that

In an era when messages like 5 a Day are finally hitting home with many consumers, traditional farmers' markets are thriving.

During the summer months, especially, these alternative formats are bristling with local produce that is often touted as fresher, less pesticide laden, or otherwise grown with tender care by community farmers.

Savvy retailers always keep a wary eye on any alternative format that might steal sales, particularly from a department as lucrative as produce.

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