Andrew Gagner, grocery buyer for the Town & Country Markets' Poulsbo, Wash., store near Seattle, gets wary at the mention of "low carb," given its disappointing sales of late.
"They're down, period," he said. "We've cut back a third already since their height six months ago. We brought in low-carb Christmas candy, and we threw half of it away."
The rise and fall of low carb, which spawned a whopping 3,375 new product launches last year, according to ProductScan Online, Nap