DOWNSIZED

When Van's Thriftway in Helena, Mont., began carrying half-loaves of bread from Wheat Montana Farms & Bakery, store manager Tim Hoffert doubted they would sell.As it turned out, the eight-slice loaves have a been a hit with baby boomers-turned-empty nesters, along with others who don't necessarily need a full-sized loaf, like young singles and the elderly. In fact, Hoffert's seen greater interest

When Van's Thriftway in Helena, Mont., began carrying half-loaves of bread from Wheat Montana Farms & Bakery, store manager Tim Hoffert doubted they would sell.

As it turned out, the eight-slice loaves have a been a hit with baby boomers-turned-empty nesters, along with others who don't necessarily need a full-sized loaf, like young singles and the elderly. In fact, Hoffert's seen greater interest in smaller-pack sizes of other products, such as bagged salad greens.

Encour

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