DR PEPPER DEAL SEEN AIDING RETAILERS

Retailers should gain a powerful bargaining chip for their dealings with soft drink giants Coca-Cola and Pepsi as a dividend from Cadbury Schweppes' proposed acquisition of Dr Pepper/Seven Up Co., said beverage industry consultants contacted by SN.If the $1.7 billion deal, announced late last month, is approved, it would give the combined companies a 17% share of the soft drink market, behind Coke

Retailers should gain a powerful bargaining chip for their dealings with soft drink giants Coca-Cola and Pepsi as a dividend from Cadbury Schweppes' proposed acquisition of Dr Pepper/Seven Up Co., said beverage industry consultants contacted by SN.

If the $1.7 billion deal, announced late last month, is approved, it would give the combined companies a 17% share of the soft drink market, behind Coke and Pepsi, and 49% of the noncola market in the United States. The effect would be a we

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