DRAWING FINE LINES IN LIPSTICKS

A dilemma for supermarkets trying to carve out a niche in cosmetics with lipsticks is how much is too much?Lipsticks sales are driven by the hottest colors, shades and new formulations. The dilemma evolves when food retailers must determine how many glosses, sticks, whips and tubes, in colors from creamy coconut to crushed cranberry, are needed in order to create a successful cosmetics department.Retailers

A dilemma for supermarkets trying to carve out a niche in cosmetics with lipsticks is how much is too much?

Lipsticks sales are driven by the hottest colors, shades and new formulations. The dilemma evolves when food retailers must determine how many glosses, sticks, whips and tubes, in colors from creamy coconut to crushed cranberry, are needed in order to create a successful cosmetics department.

Retailers polled by SN said supermarkets are at a cosmetics crossroads, and are

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