DRAWING POWER

From classic cartoon characters to this month's hot theatrical release, licenses have become a mainstay in supermarkets' greeting card departments.Social expression companies are investing heavily in licenses because they draw traffic and add merchandising excitement, said nonfood executives contacted by SN.According to Barb Zugmier, nonfood director at B&R Stores, Lincoln, Neb., licensed properties

From classic cartoon characters to this month's hot theatrical release, licenses have become a mainstay in supermarkets' greeting card departments.

Social expression companies are investing heavily in licenses because they draw traffic and add merchandising excitement, said nonfood executives contacted by SN.

According to Barb Zugmier, nonfood director at B&R Stores, Lincoln, Neb., licensed properties have broad appeal to a youth-oriented age group. "It's almost a built-in

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