DRAWING POWER

Although some chains have found the rental business lacking in profits, a survey conducted by PolyGram Video, New York, indicates that video rental customers are spending significant sums on other products.re projected nationally, said Allan Golden, PolyGram's's vice president of sales.The average customer who goes to a supermarket primarily to rent a video spends $15.61 on other products, the survey

Although some chains have found the rental business lacking in profits, a survey conducted by PolyGram Video, New York, indicates that video rental customers are spending significant sums on other products.

re projected nationally, said Allan Golden, PolyGram's's vice president of sales.

The average customer who goes to a supermarket primarily to rent a video spends $15.61 on other products, the survey showed. Customers who go for other reasons, but also rent videos, spend m

Register to view the full article