'DREAMCAST' PUSH LAUNCHED BY SEGA

SAN FRANCISCO -- As part of its $100 million marketing campaign on behalf of its new Dreamcast game system, Sega of America launched a new television commercial this month. Titled "Apocalypse," the "mini-movie" includes 56 seconds of special effects and live action, and four seconds of Dreamcast-produced animation. It will be shown on nine cable networks. The company also will deploy the 22-week "Sega

SAN FRANCISCO -- As part of its $100 million marketing campaign on behalf of its new Dreamcast game system, Sega of America launched a new television commercial this month. Titled "Apocalypse," the "mini-movie" includes 56 seconds of special effects and live action, and four seconds of Dreamcast-produced animation. It will be shown on nine cable networks. The company also will deploy the 22-week "Sega Dreamcast Mobile Assault Tour" Aug. 23 to give consumers hands-on experience of the new g

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