There's gold in the condiments aisle. Bottled salad dressing has become one of the section's most precious liquids, pouring $1.1 billion in annual sales into the aisle.
Trends toward healthier eating have endorsed the consumption of salads, which has had a direct impact on the dressing category. Each month, U.S. consumers eat an average of 16 salads, most of which are laden with dressing, according to one vendor study.
What's whetted consumers' appetites for salad dressing is