DRESSINGS WITH BENECOL MAKE SALADS HEART-HEALTHIER

FORT WASHINGTON, Pa. -- Although McNeil Consumer Products here continues to invest in a variety of consumer marketing programs, a spokesman for the Benecol brands of salad dressings, snack bars and margarine recently said its efforts would become more and more focused on recommendations from the health care community.Ron Schmidt, vice president of communications for McNeil, told SN that "functional

FORT WASHINGTON, Pa. -- Although McNeil Consumer Products here continues to invest in a variety of consumer marketing programs, a spokesman for the Benecol brands of salad dressings, snack bars and margarine recently said its efforts would become more and more focused on recommendations from the health care community.

Ron Schmidt, vice president of communications for McNeil, told SN that "functional foods is really an evolving category. We are learning every day. Good marketers listen

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