DRIED FRUIT SALES WHETTING RETAILERS' APPETITES

As supermarket produce departments struggle to compete with other areas of the store for the time-starved snack seeker, a potent new weapon is emerging in the form of dried fruit.Long defined by the ho-hum raisin and the comedic prune, dried fruit is increasingly coming out of the shadows of the grocery center aisle and into the bright lights of the produce department, becoming a lot hipper in the

As supermarket produce departments struggle to compete with other areas of the store for the time-starved snack seeker, a potent new weapon is emerging in the form of dried fruit.

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