DRILLING FOR DATA

Effective loyalty marketing, employing data mining of frequent shopper information, can reach beyond price and establish deeper bonds with shoppers.Creating this intimacy with customers is touted as the brass ring for operators seeking to seize sales by capturing a larger percentage of customers' market baskets.As frequent shopper programs flourish, creating less of a competitive advantage, and price

Effective loyalty marketing, employing data mining of frequent shopper information, can reach beyond price and establish deeper bonds with shoppers.

Creating this intimacy with customers is touted as the brass ring for operators seeking to seize sales by capturing a larger percentage of customers' market baskets.

As frequent shopper programs flourish, creating less of a competitive advantage, and price and convenience outweigh loyalty, retailers are called to do what retailers

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