DRISCOLL NAMES NEW PRESIDENT

WATSONVILLE, Calif. -- Driscoll Strawberry Associates has announced the appointment of Miles Reiter as president of the grower/shipper of fresh berries. He succeeds Gary Gionette, who resigned from the post after 18 months with the company. Prior to this, Reiter served as chairman of Driscoll's board of directors, a post he held since 1988. As such, he is credited with boosting the company's year-round

WATSONVILLE, Calif. -- Driscoll Strawberry Associates has announced the appointment of Miles Reiter as president of the grower/shipper of fresh berries. He succeeds Gary Gionette, who resigned from the post after 18 months with the company. Prior to this, Reiter served as chairman of Driscoll's board of directors, a post he held since 1988. As such, he is credited with boosting the company's year-round sourcing capabilities and building Driscoll's consumer-brand recognition. Currently, Reiter

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