DRIVE TO HIKE SALES CALLED TOP PRESSURE FOR RETAILING

FARMINGTON, Pa. -- Eighty-five percent of retail marketing executives see pressure to increase their gross sales or their market share as the top challenges they face, according to an industry survey that was one of two studies presented during the Washington-based National Broiler Council's Marketing Seminar here.The study was conducted by Murphy & Associates, a market research and consulting firm

FARMINGTON, Pa. -- Eighty-five percent of retail marketing executives see pressure to increase their gross sales or their market share as the top challenges they face, according to an industry survey that was one of two studies presented during the Washington-based National Broiler Council's Marketing Seminar here.

The study was conducted by Murphy & Associates, a market research and consulting firm to the meat and poultry industry, based in Schooley's Mountain, N.J.

The r

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