DRUG CHAINS LAUNCH BATH/BODY INITIATIVES

WALNUT CREEK, Calif. -- Two drug chains -- Longs Drug Stores here and CVS, Woonsocket, R.I. -- have launched major bath/body category branding initiatives.The bath/body category has been a focus for many supermarket chains that have set up destination departments to capture the high-profit impulse sales of a growing lifestyle segment associated with well being.Both Longs and CVS are attempting to

WALNUT CREEK, Calif. -- Two drug chains -- Longs Drug Stores here and CVS, Woonsocket, R.I. -- have launched major bath/body category branding initiatives.

The bath/body category has been a focus for many supermarket chains that have set up destination departments to capture the high-profit impulse sales of a growing lifestyle segment associated with well being.

Both Longs and CVS are attempting to do the same thing by developing private-label brands that will stand on their o

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