DRUG CHAINS PRESCRIBE LOYALTY CARDS FOR VOLUME

ALEXANDRIA, Va. -- The chain drug store industry is launching a card-based consumer-loyalty program, a marketing initiative that has been successful in food retailing. d Marketing Inc., Braintree, Mass., a service company specializing in loyalty marketing. The NACDS Services Corp., a for-profit subsidiary of the NACDS, is executing the program. Implementation is expected by July with completion by

ALEXANDRIA, Va. -- The chain drug store industry is launching a card-based consumer-loyalty program, a marketing initiative that has been successful in food retailing.

d Marketing Inc., Braintree, Mass., a service company specializing in loyalty marketing. The NACDS Services Corp., a for-profit subsidiary of the NACDS, is executing the program. Implementation is expected by July with completion by June of next year.

"Loyalty-marketing programs have generated tremendous returns

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