DRUG CHAINS SEEN UPGRADING STORE BRANDS

CHICAGO -- Eckerd Drug's Spa Basics and CVS' Down to Earth store brands are evidence that chain drugs are developing more sophisticated programs aimed at achieving important points of difference from the competition.David Biernbaum, president of David Biernbaum Associates, Chesterfield, Mo., who spoke this month at the Private Label Trade Show during a seminar on retailing trends in chain drugs, pointed

CHICAGO -- Eckerd Drug's Spa Basics and CVS' Down to Earth store brands are evidence that chain drugs are developing more sophisticated programs aimed at achieving important points of difference from the competition.

David Biernbaum, president of David Biernbaum Associates, Chesterfield, Mo., who spoke this month at the Private Label Trade Show during a seminar on retailing trends in chain drugs, pointed to the two chain drug lines as examples of how private label has developed from t

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