DRUG CHAINS TESTING WAY TO REGAIN SALES HEALTH

SAN DIEGO -- Challenged by competitive formats like supermarkets that are taking away front-end business, the chain drug industry is testing a multitiered health care marketing concept to increase sales of nonprescription merchandise and better satisfy its prescription customers.The tests are currently under way at eight chains, in various regions of the country, that are participating in a three-year

SAN DIEGO -- Challenged by competitive formats like supermarkets that are taking away front-end business, the chain drug industry is testing a multitiered health care marketing concept to increase sales of nonprescription merchandise and better satisfy its prescription customers.

The tests are currently under way at eight chains, in various regions of the country, that are participating in a three-year study conducted by the American Greetings Research Council, Cleveland, with the Nat

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