DRUM STICKS SET TO BEAT FOR CHICKEN MONTH TO TAKE WING

WASHINGTON -- The National Broiler Council here, along with retailers across the country, is gearing up for September's 10th annual National Chicken Month -- a promotion started in 1989 to help extend the traditionally strong sales of the summer grilling season, which runs from June to August and produces the highest chicken sales of the year.Since the promotion started a decade ago, September chicken

WASHINGTON -- The National Broiler Council here, along with retailers across the country, is gearing up for September's 10th annual National Chicken Month -- a promotion started in 1989 to help extend the traditionally strong sales of the summer grilling season, which runs from June to August and produces the highest chicken sales of the year.

Since the promotion started a decade ago, September chicken sales have increased 46%, according to Bill Roenigk, vice president of the NBC, who

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