DRYPERS IS VYING FOR SPACE, DISTRIBUTION

HOUSTON -- Drypers Corp. here is slugging it out with the big boys in the disposable diaper category this month, as it rolls out a revamped product line it hopes will help the brand win broader distribution.The battle lines are being drawn at the shelf, said Terry Tognietti, co-chief executive officer and president of Drypers North America. Although it cannot match Kimberly-Clark and Procter & Gamble

HOUSTON -- Drypers Corp. here is slugging it out with the big boys in the disposable diaper category this month, as it rolls out a revamped product line it hopes will help the brand win broader distribution.

The battle lines are being drawn at the shelf, said Terry Tognietti, co-chief executive officer and president of Drypers North America. Although it cannot match Kimberly-Clark and Procter & Gamble for sheer firepower in the category, Drypers has been vying for more shelf space

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