DSI WILL DO FRONT-END STUDY

WEST PALM BEACH, Fla. -- Magazine wholesaler Distribution Services Inc. here plans to develop a best-practice program for front-end merchandising of magazines, snacks and other nonfood at supermarket checkouts.The periodicals distributor will work with suppliers of competing front-end products in a study that will test the efficacy of managing checkstand magazine fixtures as a separate department

WEST PALM BEACH, Fla. -- Magazine wholesaler Distribution Services Inc. here plans to develop a best-practice program for front-end merchandising of magazines, snacks and other nonfood at supermarket checkouts.

The periodicals distributor will work with suppliers of competing front-end products in a study that will test the efficacy of managing checkstand magazine fixtures as a separate department or category. According to Michael Porche, DSI's executive vice president, the study will

Register to view the full article

test - Advanced Registered User

Already a member? .