DTV COMES OF AGE

Direct-to-video is big business, particularly for supermarkets.For retailers with ongoing sell-through programs the steady supply of titles has become a vital revenue component. And for rental markets DTV has gained respectability as a category no longer dominated by substandard product."Going direct to video has become such a big trend in the industry that we do pick up a lot of those titles," said

Direct-to-video is big business, particularly for supermarkets.

For retailers with ongoing sell-through programs the steady supply of titles has become a vital revenue component. And for rental markets DTV has gained respectability as a category no longer dominated by substandard product.

"Going direct to video has become such a big trend in the industry that we do pick up a lot of those titles," said Craig Hill, video specialist at Harps Food Stores, Springdale, Ark.

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