DUST IN THE WIND

Although sales of cleaning products in supermarkets are being ever so slightly stolen by mass merchandisers, retailers remain hopeful about the aisle's performance, and many are gearing up for annual Spring Cleaning promotions.Supermarkets' share of the household cleaning category has declined over the past five years, currently leaving grocers with 58% of the dollars, 58.4% of the units and 56.2%

Although sales of cleaning products in supermarkets are being ever so slightly stolen by mass merchandisers, retailers remain hopeful about the aisle's performance, and many are gearing up for annual Spring Cleaning promotions.

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