DUTCH CHAIN'S SHOPPER CARD TURNING UP ACES IN VOLUME

AMSTERDAM, Netherlands (FNS) -- Edah Supermarkten's electronic frequent shopper program has helped spark a 3% increase in total store volume and a huge hike in one especially high-margin category."Since we introduced the Edah Card in every store, our total sales have increased by 3%. At the same time, we have attracted 2% more clients and the average purchase amount has increased by 1%," said Wil

AMSTERDAM, Netherlands (FNS) -- Edah Supermarkten's electronic frequent shopper program has helped spark a 3% increase in total store volume and a huge hike in one especially high-margin category.

"Since we introduced the Edah Card in every store, our total sales have increased by 3%. At the same time, we have attracted 2% more clients and the average purchase amount has increased by 1%," said Wil Brugman, managing director of Edah Supermarkten, Helmond, Netherlands.

The prog

Register to view the full article