DVD players in cars are becoming a major factor in the video market.
Retailers and suppliers told SN they expect the growth to continue. They said growth will benefit the children's video category in particular.
"We're just at the beginning of the trend right now," said Carl Day, owner, Day's Market Place, Heber City, Utah. "Every car is going to have a video system integrated into it from the factory. It's going to help us keep our kids entertained while we travel."