DVD DRIVES RENTALS BACK INTO SUPERMARKETS

While it pales in comparison to the ongoing sales growth of DVD, video rental continues to be a strong profit center for many supermarkets.Rental contributes not only bottom-line dollars, but also store traffic, Hollywood excitement and convenience. Above all, video rental is one of the few offerings that Wal-Mart does not have in its stores, said industry sources.The video-on-demand threat that led

While it pales in comparison to the ongoing sales growth of DVD, video rental continues to be a strong profit center for many supermarkets.

Rental contributes not only bottom-line dollars, but also store traffic, Hollywood excitement and convenience. Above all, video rental is one of the few offerings that Wal-Mart does not have in its stores, said industry sources.

The video-on-demand threat that led many chains to get out of the rental business is still far off on the horizo

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TAGS: Walmart