It's been a rough stretch of time for video rental in supermarkets. Back in the 1980s, retailers couldn't avoid making gobs of money from video, but that era is long over. As supermarket video executives converge on Las Vegas this week for the Video Software Dealer's Association's Home Entertainment 2002 event, it is a much different and much more challenging business.
But it is also a business that has its second wind because of DVD. Retailers are seeing a resurgence in video rentals