DVD, HMR ENRICH THE SCENE

While some supermarket retailers are cutting back on rental, many that are dedicated to the category are enthusiastically pursuing new opportunities. Among these are the shared-revenue and copy-depth programs, but they also include DVD, video games, audio books and cross promotions with home-meal replacement programs.ut a quarter, 26.9%, said they plan to test or carry DVD in 1998 and the same number

While some supermarket retailers are cutting back on rental, many that are dedicated to the category are enthusiastically pursuing new opportunities. Among these are the shared-revenue and copy-depth programs, but they also include DVD, video games, audio books and cross promotions with home-meal replacement programs.

ut a quarter, 26.9%, said they plan to test or carry DVD in 1998 and the same number said they won't handle it until hardware penetration reaches mass-market levels.

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