DVD LEADS VIDEO RENTALS INTO '04

PORTLAND, Ore. -- Flat revenues were good news for video rentals in 2003.With DVD sell-through exploding, retailers and other industry experts expected a significant downturn in rentals. However, the overall rental business was only down 1.2% in 2003, according to Home Video Essentials, a product of Rentrak Corp., based here.VHS rental revenues were down 29.8% for the year, while DVD rental revenues

PORTLAND, Ore. -- Flat revenues were good news for video rentals in 2003.

With DVD sell-through exploding, retailers and other industry experts expected a significant downturn in rentals. However, the overall rental business was only down 1.2% in 2003, according to Home Video Essentials, a product of Rentrak Corp., based here.

VHS rental revenues were down 29.8% for the year, while DVD rental revenues were up 52.5%, said Marty Graham, senior vice president, studio relatio

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