DVD REPORT FINDS BIG MARKET FOR HOME VIEWING

NEW YORK - DVD sales are on the rise, movie-going rates are stagnant, and supermarkets should take note, according to a study from Guideline, a business research and analysis firm here.Eighty-five percent of consumers watch movies at home, with 49% of respondents not watching a movie until its DVD release. "It's safe to say that some undoubtedly are buying or renting DVDs, rather than viewing movies

NEW YORK - DVD sales are on the rise, movie-going rates are stagnant, and supermarkets should take note, according to a study from Guideline, a business research and analysis firm here.

Eighty-five percent of consumers watch movies at home, with 49% of respondents not watching a movie until its DVD release. "It's safe to say that some undoubtedly are buying or renting DVDs, rather than viewing movies on the big screen," according to the "From Film to DVD" trend report, which was issue

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