DVD SALES GROW IN SUPERMARKETS WHILE SHARE DECLINES IN 4TH QUARTER

NEW YORK -- While supermarkets now represent a small part of the DVD sell-through market, they saw strong growth in the fourth quarter -- just not as strong as the overall market, said Bob Alexander, president, Alexander & Associates here.The supermarket channel was 1.9% of all DVD units purchased, Alexander reported in his research company's annual "Holiday Market Snapshot" study. This is down from

NEW YORK -- While supermarkets now represent a small part of the DVD sell-through market, they saw strong growth in the fourth quarter -- just not as strong as the overall market, said Bob Alexander, president, Alexander & Associates here.

The supermarket channel was 1.9% of all DVD units purchased, Alexander reported in his research company's annual "Holiday Market Snapshot" study. This is down from the 2.2% reported last year.

However, supermarket DVD unit sales actually

Register to view the full article

TAGS: Kroger