DVDS IN NEARLY HALF U.S. HOMES: RESEARCH

LOS ANGELES -- With 48 million U.S. households owning DVD players, the new format is fast approaching the halfway point to complete penetration, according to statistics issued by the Digital Entertainment Group here.ccording to other studies.It's also a time when the fourth-quarter selling season is getting into full swing."The fourth quarter of this year looks to be shaping up as one of the strongest

LOS ANGELES -- With 48 million U.S. households owning DVD players, the new format is fast approaching the halfway point to complete penetration, according to statistics issued by the Digital Entertainment Group here.

ccording to other studies.

It's also a time when the fourth-quarter selling season is getting into full swing.

"The fourth quarter of this year looks to be shaping up as one of the strongest in this industry's history," said Bob Chapek, president of Bu

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