DVDS TAKE FLIGHT IN BASHAS' STORES

CHANDLER, Ariz. -- DVD is taking off on all fronts for Bashas' here.The retailer is testing special racking in two stores, while increasing the percentage of DVD product it brings in for sell-through and rental, said Bill Glaseman, video specialist. "I'm putting in a larger quantity of DVDs than what I did previously. The studios also seem to be noticing this increase in sales because their mixed

CHANDLER, Ariz. -- DVD is taking off on all fronts for Bashas' here.

The retailer is testing special racking in two stores, while increasing the percentage of DVD product it brings in for sell-through and rental, said Bill Glaseman, video specialist. "I'm putting in a larger quantity of DVDs than what I did previously. The studios also seem to be noticing this increase in sales because their mixed [DVD and VHS] shippers now have more DVDs than in the past," he said.

The r

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