D&W ADDS SINGLE-ITEM SEAFOOD PORTIONS

GRAND RAPIDS, Mich. -- D&W Food Centers has rolled out a seafood program featuring individual, quick-frozen portions priced "by the each," with a selection that offers convenience, a good price-value ratio, and variety, officials told SN.Sales are well above projections, even taking into account promotional activity that surrounded the launch, said Tom DeVries, vice president of fresh foods at the

GRAND RAPIDS, Mich. -- D&W Food Centers has rolled out a seafood program featuring individual, quick-frozen portions priced "by the each," with a selection that offers convenience, a good price-value ratio, and variety, officials told SN.

Sales are well above projections, even taking into account promotional activity that surrounded the launch, said Tom DeVries, vice president of fresh foods at the 22-unit independent chain.

"We're still in a measuring phase, but based on

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TAGS: Seafood