D&W BACKS DOVE SEAL WITH SIGNS

GRAND RAPIDS, Mich. -- D&W Food Centers here has taken an extra step in supporting the Dove Seal program. The retailer earlier this summer had signs for the seal-of-approval program custom-made to coordinate with its store decor, said Glen Fischer, general merchandise and video buyer. In most stores, one sign is by the video service area and two are over the video section, he said."As a supermarket

GRAND RAPIDS, Mich. -- D&W Food Centers here has taken an extra step in supporting the Dove Seal program. The retailer earlier this summer had signs for the seal-of-approval program custom-made to coordinate with its store decor, said Glen Fischer, general merchandise and video buyer. In most stores, one sign is by the video service area and two are over the video section, he said.

"As a supermarket chain in an especially conservative part of the country, we are very family-orient

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