D&W FINDS COUNTING CHICKENS PAYS

GRAND RAPIDS, Mich. -- Tracking sales performance by store has sent rotisserie chicken sales flying at D&W Food Centers here.Sales tripled in four weeks after the 25-unit chain put an accountability program into action, said Michael Eardley, senior director of fresh foods. By now, in at least one of its stores, D&W is selling a rotisserie chicken to one out of every seven customers who come into the

GRAND RAPIDS, Mich. -- Tracking sales performance by store has sent rotisserie chicken sales flying at D&W Food Centers here.

Sales tripled in four weeks after the 25-unit chain put an accountability program into action, said Michael Eardley, senior director of fresh foods. By now, in at least one of its stores, D&W is selling a rotisserie chicken to one out of every seven customers who come into the store.

"We'd been selling rotisserie chickens for 15 years, maybe mor

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