D&W FOOD CENTERS TAKES SOUP UP A RUNG WITH HIGH-END MENU

GRAND RAPIDS, Mich. -- D&W Food Centers has introduced a chilled soup program that takes the category to new levels in more ways than one.The 25-unit chain, which supplies its in-store cafes and delis with prepared foods from its own central commissary, has introduced chef-created soups that go way beyond what consumers could expect to find in a grocery store. Not only that, but the send-off display

GRAND RAPIDS, Mich. -- D&W Food Centers has introduced a chilled soup program that takes the category to new levels in more ways than one.

The 25-unit chain, which supplies its in-store cafes and delis with prepared foods from its own central commissary, has introduced chef-created soups that go way beyond what consumers could expect to find in a grocery store. Not only that, but the send-off display at the company's prototype store is high on visibility. It's shown off in a four-

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