DYEING TO LOOK YOUNGER

When it comes to offering hair color for the growing numbers of graying Americans, supermarkets rank a distant third among the leading channels.The grocery channel did just 17% of the $970 million in hair color sales reported by Information Resources Inc., Chicago, for the 52 weeks ended March 31, 1996. Drug, on the other hand, generated the majority of sales with a 47% share. Mass is gaining share

When it comes to offering hair color for the growing numbers of graying Americans, supermarkets rank a distant third among the leading channels.

The grocery channel did just 17% of the $970 million in hair color sales reported by Information Resources Inc., Chicago, for the 52 weeks ended March 31, 1996. Drug, on the other hand, generated the majority of sales with a 47% share. Mass is gaining share quickly, however, with 35% of the business.

Preliminary research conducted by

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