DYNAMIC DETERGENTS

Ultras are the name of the game in today's laundry detergent aisles.Introduced nationally in powder form in June 1990 and in liquid form in November 1992, the concentrated products have quickly turned the detergent section into a one-horse town. Manufacturers and retailers alike have said "out with the old, in with the new," leaving only a handful of nonultra detergents available.The changeover has

Ultras are the name of the game in today's laundry detergent aisles.

Introduced nationally in powder form in June 1990 and in liquid form in November 1992, the concentrated products have quickly turned the detergent section into a one-horse town. Manufacturers and retailers alike have said "out with the old, in with the new," leaving only a handful of nonultra detergents available.

The changeover has resulted in laundry aisle resets in many of the nation's supermarkets. M

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