DYNAMIC DIRECTION

PITTSFORD, N.Y. -- Wegmans Food Markets, long a trendsetter when it comes to fresh food, is charting a new course for its prepared-food merchandising strategy.The aim -- demonstrated at a replacement unit here that Wegmans is calling its new prototype -- is to put the emphasis on ready-to-heat and ready-to-cook food to take home, store-level sources told SN. The new tack is obvious right away in design

PITTSFORD, N.Y. -- Wegmans Food Markets, long a trendsetter when it comes to fresh food, is charting a new course for its prepared-food merchandising strategy.

The aim -- demonstrated at a replacement unit here that Wegmans is calling its new prototype -- is to put the emphasis on ready-to-heat and ready-to-cook food to take home, store-level sources told SN. The new tack is obvious right away in design and food offerings of the prepared-food aisle inside the 130,000-square-foot store

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