DYNAMIC DUOS

Video cross-promotions have found a home in supermarkets. After years of trial and error -- and years of retailer skepticism -- the cross-promotion of video titles with other supermarket products has gained a high level of acceptance, and is growing strongly in effectiveness and sophistication. This was confirmed by a national survey of supermarket video executives conducted by SN and Brand Marketing,

Video cross-promotions have found a home in supermarkets. After years of trial and error -- and years of retailer skepticism -- the cross-promotion of video titles with other supermarket products has gained a high level of acceptance, and is growing strongly in effectiveness and sophistication. This was confirmed by a national survey of supermarket video executives conducted by SN and Brand Marketing, a monthly supplement to SN.

Detailed findings of the survey will be presented later

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