E-COMMERCE IS TIGHTENING STORE, VENDOR COLLABORATION

PHILADELPHIA -- Tighter collaboration between retailers and manufacturers in managing the supply chain is becoming more urgent as consumer expectations continue to rise and new electronic-commerce fulfillment challenges intensify.Customers are getting acclimated to the instant gratification of clicking on a Web site's "submit order" button and having goods delivered to the home without having to visit

PHILADELPHIA -- Tighter collaboration between retailers and manufacturers in managing the supply chain is becoming more urgent as consumer expectations continue to rise and new electronic-commerce fulfillment challenges intensify.

Customers are getting acclimated to the instant gratification of clicking on a Web site's "submit order" button and having goods delivered to the home without having to visit a store. That convenience is driving service and product-availability demands to re

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