E-GROCERS MODIFY PROMOTIONS TO ENCOURAGE TRIAL

NEW YORK -- Some of the nation's largest Internet grocery companies are experimenting with different offers in order to encourage trial among consumers.FreshDirect here, which began operations about a year ago and has been slowly expanding within New York City, recently modified its offer so that first-time customers must now place a minimum order of $100 in order to receive $50 off. Previously, no

NEW YORK -- Some of the nation's largest Internet grocery companies are experimenting with different offers in order to encourage trial among consumers.

FreshDirect here, which began operations about a year ago and has been slowly expanding within New York City, recently modified its offer so that first-time customers must now place a minimum order of $100 in order to receive $50 off. Previously, no minimum order was required to obtain the $50 discount.

"We don't want the sing

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